TOMS Fall Brand Campaign

I developed the strategy and creative vision to increase awareness of TOMS’ fall product assortment—addressing a key opportunity, as the brand is more commonly associated with warm-weather styles. To bring our community-driven positioning to life, the creative team produced a hero video that was distributed across streaming platforms and social media. I also repositioned TOMS as a style-forward brand by partnering with fashion-focused mega influencers to showcase fall looks to their highly engaged audiences.