Kelsey Rohr

TOMS
Director, Brand Marketing - Los Angeles, CA

Led the global brand marketing function for a purpose-driven footwear and lifestyle brand, reporting to the Chief Brand & Marketing Officer. Owned end-to-end strategy and execution for integrated marketing efforts spanning PR, influencer, brand partnerships, paid media, social, and product marketing. Partnered cross-functionally with Creative, Merchandising, Digital, and Wholesale to drive business growth and consumer connection.

• Owned and executed global brand campaigns that contributed to a +25% increase in sell-thru vs site average, while earning 127B media impressions and $2.7B in media value in 2024

• Collaborated with VP of Creative to develop seasonal campaigns that drove 64% brand awareness in the U.S., outperforming key competitors according to YouGov data

• Increased organic social engagement by 28% through tailored content, consumer insights, and social listening

• Drove influencer strategy with a balanced mix of paid and earned activations, increasing UGC by 100% and improving ROI across channels

• Led 5 high-impact brand collaborations, from sourcing and negotiations through to go-to-market, generating 125+ earned press hits and bringing new consumers into the brand 

• Managed brand marketing budget across paid and owned media, influencer, and PR - reallocating spend to prioritize high-performing channels, achieving 55% in agency cost savings YoY

• Led and scaled a cross-functional team of 3 and external agencies across PR, influencer, and paid to improve operational efficiency and creative excellence

• Co-led brand repositioning and consumer segmentation strategy alongside the CMO and leadership team; drove alignment across product, digital, and creative to reflect new brand DNA and target audience 

Burberry
Entertainment Relations Manager - New York, NY / Los Angeles, CA

Developed and executed VIP strategy to align top-tier global talent with key brand moments, driving cultural relevance and brand equity.  Led execution across celebrity appearances, events, and custom product placements, reinforcing Burberry’s positioning in North America.  Built and expanded West Coast presence, strengthening ties with the entertainment industry and fashion media.            

• Executed brand strategy, sourcing and dressing top-tier, brand-relevant talent to drive product awareness and brand alignment

• Led logistics for the annual Met Gala, managing a $500k+ budget, contract negotiations, talent escort, and team coordination

• Built and nurtured relationships with both established and emerging talent, ensuring flawless brand representation

• Managed over 2,000 luxury ready-to-wear pieces and accessories in the sample closet 

• Coordinated A-list talent participation in brand events such as London Fashion Shows, Los Angeles brand events, and the annual Met Gala, elevating brand visibility

Slate PR
Publicity Coordinate - New York, NY

Starting as an assistant reporting to two Senior Publicists, I was promoted to Publicity Coordinator where I supported a roster of 30+ high-profile clients, including A-list talent, securing media placements across top entertainment and fashion outlets.  I wrote and sent targeted pitches to media contacts, coordinated logistics for events like the Tony Awards and NYFW, and streamlined coordination through a detailed client itinerary and messaging system.  

• Supported a roster of 30+ high-profile clients, including A-list actors, musicians, and designers, helping to secure media placements across top entertainment and fashion outlets

• Wrote, edited and sent targeted pitches to 300+ media contacts, generating key press placements for talent

• Coordinated logistics for major industry events such as the Tony Awards, Angel Ball, and New York Fashion Week, streamlining processes through detailed client itineraries and run-of-show documents

• Acted as a liaison between talent and media at local and international press events