TOMS TRVL Lite Retro Campaign

I led a Q4 integrated campaign designed to drive product awareness during one of the most competitive times in the retail calendar. With a quick turnaround, limited budget, and a strong earned media angle, I aligned cross-functional teams to maximize impact and make a modest investment feel much bigger. The campaign featured an image of actress and model Emily Ratajkowski and several fashionable mega influencers wearing the TOMS TRVL Lite Retro, positioning the style as the must-have shoe for men and women during holiday travel—combining utility, comfort, and style in a way that resonated across channels.